Marketing Unplugged is a toolkit of new techniques that one should use to arrive at a marketing strategy. This book quotes experts who tell us that it is better to observe behaviour than to ask questions while researching. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis.
There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled Marketing Unplugged.
This book is a joy to read and is a wake up call.