The Perfume Project: Journeys Through Indian Fragrance

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Author: Divrina Dhingra

9789357768337 | HB | pp. 166 | 2023 | Westland Books

The Perfume Project, written by journalist-author Divrina Dhingra, is a compelling narrative about that most entrancing of things — perfume, combining laboratory science with history and storytelling, and travel with insights into the perfume industry.

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Divrina Dhingra’s debut work, The Perfume Project: Journeys Through Indian Fragrance, traces India’s affection for certain aromas through millennia. Highlights include intricate myths, links to ancient Greece and Rome.

For as far back as it is possible to investigate such a thing, it appears that Indians have concerned themselves with making their environs, and themselves, smell good. The sensualist dandies and master perfumers of yesteryear have led to a sophisticated culture of fragrance aesthetics—not entirely surprising in a land that’s home to 18,500 varieties of aromatic plants. From the voluptuous allure of the rose to the musky tang of oud, the woody notes of sandalwood to the heady smell of jasmine and the lingering aroma of vetiver, fragrances unlock something at the very heart of India.

In this vivid narrative that blends the science of aromatics with travel writing, history and insights into India’s contemporary perfume trade, the author investigates the idea of scent as a powerful trigger for memories and emotions, as well as a mode of self-expression and identity. In her telling, aromatic ingredients are not a mere indulgence, but instead, the backbone of the country’s struggling perfume industry and as a source of livelihood for many. A compelling, unusual narrative by a writer schooled in the art of perfumery.

Author:

Divrina Dhingra

ISBN:

9789357768337

Binding:

Hardcover

Pages:

166

Year of Publication:

2023

Publishers:

Westland Books

Edition:

First

Condition:

New

Country of Origin:

India

About the Author

Divrina Dhingra is a journalist and has previously worked at Elle, Vogue and Harper’s Bazaar magazines.

Shipping

This book is printed on demand and hence will be shipped within 8-10 working days. The time taken for you to receive this book after it is shipped will depend upon the shipping mode you choose, while completing your purchase. The rates applicable for each mode are different, and will be communicated to you when you complete your purchase. You will be informed when the order is shipped. Shipping costs depend on the mode chosen, the weight of the item, and the distance it will travel to reach its destination. Shipping costs will be charged based on the weight of the entire purchase (if more than one book is purchased). The same shipping mode will apply to all products in such a case.

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