Huawei: Art, Leadership, Culture, and Connectivity


Authors: Tian Tao, David De Cremer, Wu Chunbo

9789352806898 | PB | pp. 424 | 2016 | SAGE Response

In 1987, a 44-year-old man founded a telecom equipment-trading firm in Shenzhen, China, with start-up capital of CNY21,000. This book explores the vision and thinking that transformed this company into the world’s largest telecom company.

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With over 170,000 employees in more than 170 countries and regions, serving more than one-third of the world’s population, how does entrepreneur Ren Zhengfei manage a telcoms giant called Huawei? What is the secret to Huawei’s global success?

In 1987, a 44-year-old man founded a telecom equipment-trading firm in Shenzhen, China, with start-up capital of CNY21,000. In 29 years, it grew to become the largest telecoms company in the world.

This book goes behind the scenes to explore the story of what Ren Zhengfei did differently, how the company he started reached the top spot, and why Huawei is known as a “collective” and not a private company:

1) Learn how this Chinese start up business became an international success

2) Understand the business strategy, leadership skills and management philosophy of Huawei’s entrepreneurial founder

3)Get tips, inspiration and motivation for your own business start-up.

14 years of meticulous research and 136 senior management and employee interviews reveal how Huawei’s international business success lies in its ability to transform the intellectual elite into a band of soldiers with the same set of values and resolve, while at the same time preventing a culture of subservience.

This fascinating story provides a unique glimpse into the machinations of one of the world’s most powerful companies.

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Tian Tao, David De Cremer, Wu Chunbo







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About the Contributors

Wu Chunbo is a professor and PhD supervisor at Renmin University of China, Beijing. He earned his PhD in economics from the same university in 1998 and has served as the dean of the Institute of Organization and Human Resources, School of Public Administration, Renmin University of China. He has been serving as a senior corporate management advisor for Huawei since 1995. Playing tennis is his favorite hobby.

David De Cremer is the KPMG professor in management studies at Judge Business School, University of Cambridge, and an advisor to the Novartis AG ethics-based compliance initiative (Switzerland). He was named the most influential economist in the Netherlands (2009–10) and named one of the Global Top Thought Leaders in Trust (2016) by the organization Trust Across America. He has been awarded many international scientific awards, published more than 200 academic articles, and written popular books with his latest one being The Proactive Leader: How to Overcome Procrastination and Be a Bold Decision-Maker.

Tian Tao is a member of the Huawei International Advisory Council and codirector of Ruihua Innovative Research Institute at Zhejiang University, Hangzhou, China. In 1991, Tao founded Top Capital, the first Chinese magazine on private equity investment, and has served as its editor-inchief since then. He worked as a publisher of Popular Science (Chinese edition) from 1995 to 1997. In the past 20 years, Tao has started a number of businesses in advertising, publishing, and the media industry. He also cofounded two IT companies, Beijing Umessage Information Technology Co. and Hillstone Networks Co. Tao is a lover of several sports, including swimming and golf.


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