Kites in a Hurricane: Startups from Cradle to Fame


Author: Rishi Kapal

9789352807895 | PB | pp. 272 | 2018 | SAGE Response

This book that describes how several startups used technology and entrepreneurial systems in an innovative manner to solve the problems they faced day after day.

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Startups, even the ones started by mature founders, required a lot of investment—both monetary and intellectual—on their entrepreneurial journey in terms of development and collaboration of the ecosystem. There are a million stories out there of successes and failures, of big and small startups, of one-of-a-kind and of every kind of startup. However, one thing is common: the entrepreneurial journey is checkered with highs and lows, difficult decisions, roadblocks, perseverance and lots of advice. Kites in a Hurricane is a book that describes how several startups used technology and entrepreneurial systems in an innovative manner to solve the problems they faced day after day when aspiring to build successful companies.

No one understands this world better than Rishi Kapal who spends all his waking hours surrounded by startups. This book is the essence of his experience with over 500 startups—it will help newer startups navigate through the exciting yet onerous entrepreneurial journey.

You will feel like an insider in the boardroom discussions and decisions of some of the successful startups.


Rishi Kapal







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About the Author

The author – a Stanford LEADer, is currently the Global Strategist and CEO of EDUGILD Global Edtech Accelerator. His academic and entrepreneurial journey started in 2013, initially as a teacher of Sales, IMC and Entrepreneurship at leading management colleges. Presently, Rishi holds a portfolio of more than 20 edtech companies, invested in sweat equity as a business strategist and sales facilitator. Within 24 months of his association, couple of Rishi’s portfolio startups have reached a monthly revenue rate of 5–8 lakhs and have raised funds close to `10 crore in all.

From 1993 to 2013, over two decades, Rishi helmed strategic and operational roles in Sony, Qualcomm, Ericsson, BP/Castrol, Avaya, and HCL. Having received several awards and accolades for his professionalism and speed of execution, his last corporate assignment was as the VP and Interim MD of Sony Mobile Communications, owning a business deliverable of over USD200M.

As a senior coach with Right Management, Rishi conducts career transitions, experiences and performance management engagement sessions. His beneficiaries include super-senior and middle-management leadership teams of multinationals and students of educational institutes.

Rishi has been an invited speaker at the United Nations HQ in New York and has travelled and learned extensively from his global journeys. He speaks at various international forums and is also a published author. He has co-authored research papers with laureates of Oxford University and IIT Kharagpur. Academically, Rishi has dabbled in many fields. He is an Electronics Engineer and a Law Graduate. He also holds a master’s degree in marketing management from Pune University and is a post-graduate in management from IMI and on-boarded LEAD Certificate Program (one year) from Stanford University’s Graduate School of Business.


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