Rebuild: How Brands in India Overcame Crisis and Emerged Stronger, Better, Wiser
₹410.00
Author: Ramya Ramamurthy
9789388322041 | PB | pp. 430 | 2019 | Hachette
Rebuild is a compelling read about how businesses in India overcame crisis and emerged better, stronger, wiser.
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Description
This book brings together the stories behind some of India’s biggest businesses that dealt with potential disaster and emerged on the other side – either victorious or wiser.
Digging deep into the crisis management strategies adopted by companies such as Coca-Cola, Unilever, Kingfisher, Tata Sons, Indian Premier League, Facebook, Uber, Nokia, Nestlé Maggi Noodles and several more, it analyses the steps that different organizations have taken to minimize damage to their brand, and describes how (if at all) they recovered.
Additional information
| Author: | Ramya Ramamurthy |
|---|---|
| ISBN: | 9789388322041 |
| Binding: | Paperback |
| Pages: | 430 |
| Year of Publication: | 2019 |
| Publisher: | Hachette |
| Edition: | First |
| Condition: | New |
| Country of Origin: | India |
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