ISBN 9789388322041|Paperback|430 pages|2019|Hachette
Rebuild is a compelling read about how businesses in India overcame crisis and emerged better, stronger, wiser.
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ISBN 9789388322041|Paperback|430 pages|2019|Hachette
Rebuild is a compelling read about how businesses in India overcame crisis and emerged better, stronger, wiser.
Delivery: We are a small, independent bookstore and shipping times may be slightly longer than usual.
Please allow 2-4 business days for your order to be processed and shipped. We appreciate your patience.
We will notify you by email as soon as your order ships.
Print on demand publications require additional preparation. See the shipping section below for details.
This book brings together the stories behind some of India’s biggest businesses that dealt with potential disaster and emerged on the other side – either victorious or wiser.
Digging deep into the crisis management strategies adopted by companies such as Coca-Cola, Unilever, Kingfisher, Tata Sons, Indian Premier League, Facebook, Uber, Nokia, Nestlé Maggi Noodles and several more, it analyses the steps that different organizations have taken to minimize damage to their brand, and describes how (if at all) they recovered.
Author:
Ramya Ramamurthy
ISBN:
9789388322041
Binding:
Paperback
Pages:
430
Year of Publication:
2019
Publisher:
Hachette
Edition:
First
Condition:
New
Country of Origin:
India
About the Author
The author studied English literature from Mumbai University and holds a diploma in Broadcast Journalism from Asian College of Journalism, Chennai. She was a media professional for several years and worked for Storyboard, the CNBC TV18 magazine show that set the bar for tracking advertising and marketing on television. She recently gave up broadcast journalism to direct documentaries for channels like Star World and National Geographic. Rebuild is her first book.
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