Salespeople Don’t Lie
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Author: Roshan L. Joseph
9789352807123 | PB | pp. 204 | 2018 | SAGE Response
Relatioships help to build and grow sales. When a salesperson lies, it is an assault on the very core of the relationship. The book advocates using a professional sales system that facilitates sales successes in an easy and legitimate way.
Ships in 2-4 days
Relatioships help to build and grow sales. When a salesperson lies, it is an assault on the very core of the relationship. The book advocates using a professional sales system that facilitates sales successes in an easy and legitimate way.
Delivery: Ships in 2-4 days
Sales malpractice accounts for huge losses in businesses worldwide. The way to bring attention to this malaise is to ensure that salespeople worldwide understand the damage this malpractice causes. This book is a mission to spread the word on how sales can be a profession that does good for customers and adds value to their lives. A salesperson can be someone who does good for the society and to every individual who needs help in making the right decision about a product they wish to purchase.
One of the basic tenets of a sales team that meets customers face-to-face is that sales grow as the relationship grows between the customer and the salesperson. Trust is the principal ingredient that keeps relationships going. When a salesperson lies, it is an assault on the very core of the relationship. Truth and transparency while hard to choose, is less painful in the long run. The book advocates using a professional sales system that facilitates sales successes in an easy and legitimate way. A robust sales system not only helps in achieving sales targets but has an overall impact on the motivation of the sales team, thereby curtailing attrition.
| Author: | Roshan L. Joseph |
|---|---|
| ISBN: | 9789352807123 |
| Binding: | Paperback |
| Pages: | 204 |
| Year of Publishing: | 2018 |
| Publisher: | SAGE Response |
| Edition: | First |
| Condition: | New |
| Country of Origin: | India |
About the Author
The author is a professional in the sales and marketing field and a consultant of repute. He has been the Executive Director on the Board of Eveready Industries India Ltd with the accountability for marketing and sales and the Managing Director (MD) of Franke, a Swiss MNC in the kitchen solutions business. At Eveready, he was instrumental in bringing Eveready out of the cold with the pathbreaking advertising campaign ‘Give Me Red’. This brought about the repositioning of Eveready as a brand that could connect with the youth. The campaign won 11 advertising and marketing awards and continues to date.
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