The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today


Author: Sandra Stahl

9789352807451 | PB | pp. 192 | 2018 | SAGE Response

This winner of Bronze Medal in the Axiom Business Book Award 2019 provides a valuable portfolio of strategies and insights that will inspire PR practitioners.

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This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional’s manual for creating that specific type of mindset and building the necessary skills to meet today’s communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.

This book is a cornerstone for PR students and novices looking to break into the industry, and for junior and mid-level PR practitioners interested in learning new skills, which they can use to gain a creative edge on their competition.

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Sandra Stahl







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About the Author

Sandra is a recognized thought leader in public relations strategy and audience connectivity. She has authored articles for AdAge, PRWeek, PM360, Pharmaceutical Executive, Fox News outlets, WomenEntrepreneur and the Journal of the American Dental Association, among others. In her agency and corporate positions, and as co-founder of jacobstahl since 2003.

Some of her high profile clients include AstraZeneca, Bristol-Myers Squibb, Roche and CDx Diagnostics.


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