The Consumer Revolution: Tipping the Balance of Power


Author: Naren Nath

9789353287535 | PB | pp. 272 | 2019 | SAGE Response

The Consumer Revolution highlights the evolution and impact of the ultimate doctrine of consumer empowerment.

Ships in 2-4 days

Out of stock

Spread the love


In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all—the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The Consumer Revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment.

Additional information


Naren Nath




SAGE Response





Year of Publication:






Country of Origin:


About the Contributors

The author has had a 30-year career in the high-tech industry. Naren started his professional journey with a bachelors in computer science from the Indian Institute of Technology, Kharagpur, and a masters in computer science from the University of California, Santa Barbara. This provided him an intrinsic understanding of the high-tech industry at work since the dawn of personal computing.

From there, he moved to Stanford University for his MBA degree, which he completed in 1992. After Stanford, he was hired by Microsoft Corporation to work on its product strategy efforts for interactive television, and subsequently the Internet.

After Microsoft, he worked at Trilogy Corporation, an enterprise software and dot com incubation company in the late 1990s. After Trilogy, he held the position of president at cFares Inc., a travel metasearch company similar to Kayak, and subsequently, Founder at MetaRail Inc., a networked commerce platform company.


This book will be shipped in 2-4 days’ time. The time taken for you to receive the book after it is shipped will depend upon the mode you choose, while completing your purchase. The rates applicable for each mode are different.

You will be informed after the order is shipped.

Shipping costs depend on the mode chosen, the weight of the item, and the distance it will travel to reach its destination. Shipping costs will be charged depending on the weight of the entire purchase (if more than one item is purchased). The same shipping mode will apply to all products in such a case.

Join Waitlist We will inform you when the product arrives in stock. Please leave your valid email address below.
× Help Via Chat