OUT OF STOCKThe Perfect Pill: 10 Steps to Build a Strong Healthcare Brand

The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand

₹540.00

Author: Gauri Chaudhari

9789353882518 | PB | pp. 316 | 2020 | SAGE Response

This book propagates a robust, ten-step, healthcare brand-building model that helps you differentiate yourself from the crowd and provide unique customer value.

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Description

“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry.

This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.

Additional information

Author:

Gauri Chaudhari
ISBN:

9789353882518
Binding:

Paperback
Pages:

316
Year of Publication:

2020
Publisher:

SAGE Response
Edition:

First
Condition:

New
Country of Origin:

India

About the Author

The author is a brand coach, brand strategist and co-founder of Brand Innerword, a health care brand consultancy.

In a career spanning 25+ years, she has handled assignments in health care brand building, marketing and advertising. In the past, Gauri has worked in marketing teams of Boehringer Mannheim and Knoll Pharmaceuticals and has handled brands from multiple portfolios.

As the head of FCB Ulka Healthcare, she has worked on varied genres of health care brands including ethical prescription brands, OTC medications, medical devices, surgicals and hospital brands. She actively helped in switching some of the Indian pharma industry’s most celebrated prescription brands to OTC. She has worked on mass media campaigns including John Hopkins’ and USAID’s anti-AIDS campaigns in India.

She enjoys teaching and has taught in business schools for two decades.

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