The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand

540.00

Author: Gauri Chaudhari

9789353882518 | PB | pp. 316 | 2020 | SAGE Response

This book propagates a robust, ten-step, healthcare brand-building model that helps you differentiate yourself from the crowd and provide unique customer value.

Ships in 2-4 days

Out of stock

Spread the love

Description

“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry.

This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.

Additional information

Author:

Gauri Chaudhari

ISBN:

9789353882518

Binding:

Paperback

Pages:

316

Year of Publication:

2020

Publisher:

SAGE Response

Edition:

First

Condition:

New

Country of Origin:

India

About the Author

The author is a brand coach, brand strategist and co-founder of Brand Innerword, a health care brand consultancy.

In a career spanning 25+ years, she has handled assignments in health care brand building, marketing and advertising. In the past, Gauri has worked in marketing teams of Boehringer Mannheim and Knoll Pharmaceuticals and has handled brands from multiple portfolios.

As the head of FCB Ulka Healthcare, she has worked on varied genres of health care brands including ethical prescription brands, OTC medications, medical devices, surgicals and hospital brands. She actively helped in switching some of the Indian pharma industry’s most celebrated prescription brands to OTC. She has worked on mass media campaigns including John Hopkins’ and USAID’s anti-AIDS campaigns in India.

She enjoys teaching and has taught in business schools for two decades.

Shipping

This book will be shipped in 2 days. The time taken for you to receive it will depend upon the mode you choose, while completing your purchase. The rates applicable for each mode are different.

You will be informed after the order is shipped.

Shipping costs depend on the mode chosen, the weight of the item, and the distance it will travel to reach its destination. Shipping costs will be charged depending on the weight of the entire purchase (if more than one item is purchased). The same shipping mode will apply to all products in such a case.

You may also like…

Join Waitlist We will inform you when the product arrives in stock. Please leave your valid email address below.
X
× Help Via Chat