The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand
Author: Gauri Chaudhari
9789353882518 | PB | pp. 316 | 2020 | SAGE Response
This book propagates a robust, ten-step, healthcare brand-building model that helps you differentiate yourself from the crowd and provide unique customer value.
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“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry.
This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.
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