The Startup’s Guide to Sales: How Not to Crash and Burn

500.00

Authors: Roshan Louis Joseph, Ram Mohan Menon

9789353289362 | PB | pp. 232 | 2019 | SAGE Response

From that gleam in your eye, to prototype, to production— you are all set to wow the world with your genius. You take the first step towards your goal and realize that between you and the consumer is a moat full of dragons, demons and turbulence that you must cross to make it to ‘Start-up Paradise’.

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Description

From that gleam in your eye, to prototype, to production— you are all set to wow the world with your genius. You take the first step towards your goal and realize that between you and the consumer is a moat full of dragons, demons and turbulence that you must cross to make it to ‘Start-up Paradise’.

The Start-up’s Guide to Sales is a practical book that helps you navigate the perils of wrong selling. This is not sales theory, but a ‘tried-out’ recipe book for success. Read on and sail the choppy waters with sales savvy!

Roshan L Joseph and Ram Mohan Menon, mavens of sales, distribution and marketing, have trudged through global markets to find what works and what must be avoided. The language is distilled and easy, and their advice is clear and unambiguous for they have been there and done that.

Additional information

Authors:

Roshan Louis Joseph, Ram Mohan Menon

ISBN:

9789353289362

Binding:

Paperback

Pages:

232

Year of Publishing:

2019

Publisher:

SAGE Response

Edition:

First

Condition:

New

Country of Origin:

India

About the Contributors

Roshan Joseph is a professional in the sales and marketing field and a consultant of repute. He has been the Executive Director on the Board of Eveready Industries India Ltd with the accountability for marketing and sales. He has also been the Managing Director (MD) of Franke, a Swiss MNC in the kitchen solutions business. At Eveready, he was instrumental in bringing Eveready out of the cold with the pathbreaking advertising campaign ‘Give Me Red’. This brought about the repositioning of Eveready as a brand that could connect with the youth. The campaign won 11 advertising and marketing awards and continues to date with the way Eveready advertises.

Ram Mohan Menon (IIMA Class of ’78) is a sales and marketing professional. A sales trainer of repute, he is also a management consultant. He has held various senior management positions at Eveready in the sales and marketing function. He retired from Eveready as the Executive Vice President.

His marketing experience covers a wide range of goods, including frozen marine products, batteries, flashlights and tea, both in domestic and international markets. He has played a major role in improving the efficiencies of the distribution system at Eveready. He spearheaded the establishment of a new brand of batteries for the export market which included various countries in Africa, Sri Lanka, Bangladesh and Nepal. This role saw him handling the challenges of sales and distribution in a global context.

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