Seeing Digital: A Visual Guide to the Industries, Organizations, and Careers of the 2020s


Author: David Moschella

9789353286392 | PB | pp. 228 | 2019 | SAGE Response

This books provides a visual guide to the impact of the post-cloud era of technology on careers, people and industry.

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The Post-Cloud era has already begun. A powerful wave of new technologies—machine learning, smart products, software agents, wearables, blockchains, speech/facial recognition, robotics, augmented realities, algorithms, and 5G wireless bandwidth—is creating a digital world that is pervasive, embedded, aware, and autonomous.

Seeing Digital uses a unique visual format to illustrate how these exciting innovations will transform the industries, organizations, and careers of the 2020s. Insight-packed chapters assess the myths and realities of industry disruption, the necessity of machine intelligence, the importance of platform business models, and the challenges of digital transformation, leadership, and risk. This wide-ranging book also forecasts the coming battle between Silicon Valley and China, how innovation is shifting to the Human Platform, the future of the Enterprise IT function, and technology’s overall impact on jobs, skills, and society. With its easy to read, picture-per-page design, Seeing Digital will help you literally see our technology driven future.

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David Moschella







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About the Author

The author is a research fellow at the Leading Edge Forum where he explores the global business impact of internet technologies, with a particular focus on disruptive business models, industry restructuring, and machine intelligence. He is a well-known speaker, writer, and thought leader, and is the author of two earlier books – Waves of Power (Amacom, 1997) and Customer-Driven IT (Harvard Business School Press, 2003). Previously, he was head of worldwide research for IDC, the largest market analysis firm in the information technology industry. David lives in Boston, MA.


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