Retail Beyond Detail


Author: Gibson G. Vedamani

9789352807598 | PB | pp. 248 | 2018 | SAGE Response

This book seeks to enlighten the reader of the interesting environment of the retail business in India.

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Retail Beyond Detail is a book that is sure to enlighten the reader of the interesting environment of the retail business in India. The book explains the readiness of the country to make every retail business flourish, provided it is done with an earnest and sincere interest to serve the country’s customers. It motivates those intending to start up retailing and those who are already in the business to do a few things right, at the right value in the right time and in the right locations.

This book celebrates the success strategies of traditional retailers, underscores the ethos of the Indian retail business and unfurls factors responsible for its growth. It provides functional, time-tested inputs for the success of retailing in India by outlining the traditional and modern traits of the business and revealing the 10 secrets of retailing, explained with examples and cases.

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Gibson G. Vedamani







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About the Author

Gibson G. Vedamani holds a PhD in retail management (from Symbiosis International University, Pune). He is Founder and Partner, Retail Solutions and Learning Technologies LLP, Mumbai. He is the former founding CEO of Retailers’ Association of India (RAI). He has played a key role in establishing RAI in India as the country’s recognized professional retail body. He has shared the ‘Great Indian Retailing Story’ in many conferences and forums including the ones hosted by National Retail Federation, USA, and Columbia Chamber of Commerce, South America.

The author currently serves as a Director on the Board of Gem and Jewellery Skill Council of India as an NSDC nominee. He also sits on the boards of a few companies as Non-executive/ Independent Director besides being a Trustee/Advisory Board Member of a few educational and higher educational institutions. Before his tenure as CEO of RAI, he served in leadership positions in Reliance Webstore, Piramyd Retail, Bhojsons (Nigeria), Shoppers Stop, Bata India, Aurofood and Godrej Consumer Products.

An author and writer on topical retailing, he has also published two more books on retailing and many articles in reputed newspapers, journals and magazines. He is passionate about teaching retail management, and he is a guest faculty at the Jamnalal Bajaj Institute of Management Studies, Mumbai, Prin. L. N. Welingkar Institute of Management Development and Research, Mumbai, GRD Institute of Management, Coimbatore, and Christ Institute of Management, Pune. He is the recipient of the Dewang Mehta Award for the best teacher in retail management, FICCI’s Retailers’ Retailer Award and IBS Award for the best contribution to the retail sector in India.


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