Virgin King: Inside Richard Branson’s Business Empire (Used)
Author: Tim Jackson
9780006382676 | PB | pp. 416 | 1995 | Harper Collins Publishers | Used
Virgin King by Tim Jackson describes how Richard Branson started a mail-order record business in 1969 and ended up rich with a corporate conglomerate.
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Richard Branson, Britain’s 15th-richest man and one of its most prominent businessmen, was voted the country’s leading role model among young people. He is full of paradoxes: he is a self-publicist who claims to be fiercely shy, a motivator of others who wore odd socks on the day of the launch of his airline, and a billionaire who borrows fivers without hesitation from friends and employees. Despite his reputation as a financial wizard, he runs a business more conspicuous for its size than its profits. Millions of pounds have been lost on such projects as “Events” listings magazine, the film “Absolute Beginners” and Virgin ventures into pubs, satellite broadcasting, clothes retailing and recording studios. And, despite the publicity reaped from a run-in with British Airways, Virgin Atlantic produces only a modest rate of return. This is a portrait of Branson which draws together the contradictions of this upper-middle-class Englishman who signed the Sex Pistols and for whom danger is a sensation he appears to relish.
Harper Collins Publishers
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About the Editor
The author writes a technology column for the Financial Times newspaper. He has written several books such as Virgin King: Inside Richard Branson’s Business Empire (HarperCollins 1994) and Turning Japanese (HarperCollins 1993), he worked formerly as a foreign correspondent for the Economist and the Independent in Tokyo and Brussels.
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