The Game of Votes: Visual Media Politics and Elections in the Digital Era

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Author: Farhat Basir Khan

9789353286927 | PB | pp. 264 | 2019 | SAGE Select

book is a veritable prime on Indian politics, as it runs through the entire history of Indian polity and provides insights into how political parties gradually shifted from campaigning on their own to hiring top-notch advertising agencies.

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Taking the reader on a roller coaster ride, The Game of Votes showcases the full spectrum of the key actors and stars of the electoral arena, the rise and fall of political parties, the role of the digital and technology platforms, and the emergence of fake news impacting election outcome in India and across the world. The book is a veritable prime on Indian politics, as it runs through the entire history of Indian polity and provides insights into how political parties gradually shifted from campaigning on their own to hiring top-notch advertising agencies. It tells the story of how Modi won the election in 2014 and repeated an exceptional performance in 2019. It also gives a bird’s eye view of how Barack Obama and Donald Trump ran their election campaigns and how to understand critical developments in political communication. The book provides glimpses of international politics in the US and Europe and covers important developments in Egypt and South East Asia, drawing comparisons between the Western world with the fast-changing developments in India. This book brings the readers face-to-face with the changing dynamics of election campaign and democracy. This is the inside story behind the game of votes in India.

Author:

Farhat Basir Khan

ISBN:

9789353286927

Binding:

Paperback

Pages:

264

Year of Publishing:

2019

Publisher:

SAGE Select

Edition:

First

Condition:

New

Country of Origin:

India

About the Author

The author is a distinguished academician, a communication strategist, a media practitioner and an innovator with several new media techniques and formats to his credit. He is the seniormost faculty member of Asia’s premiere mass communication institute, the AJK Mass Communication Research Centre (AJK MCRC), New Delhi, and has served on several prestigious positions in AJK MCRC including the Maulana Abul Kalam Azad Chair Professor and Professor of Media and Communication, and outside as Founder Director and Professor of the Academy for Photographic Excellence.

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