The Life of Z: Understanding the Digital Pre-teen and Adolescent Generation


Author: Debashish Sengupta

9789353882259 | PB | pp. 276 | 2020 | SAGE Select

This book is about the zeners – a generation born after 2000. These pre-teens & teens are unique, world changers and perhaps the only hope for this planet.

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A Swedish teenager, Greta Thunderberg, has become the poster girl for the Climate Change and Sustainability movement across the world. All of 16 years, she has been nominated for the Nobel prize and has been on the cover of Time Magazine as one of the 100 most influential people in the world. Greta personifies and symbolizes zeners, who are nothing like any previous generation the world has ever seen. These pre-teens & teens are unique, world changers and perhaps the only hope for this planet. Yet, if not nurtured, they are at the risk of being lost due to the ignorance of institutions and individuals.

The Life of Z packs extensive real-life narratives and thought provoking analysis to help us understand this generation born 2000 and after to engage with them for a better future for them and for all of us.

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Debashish Sengupta







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SAGE Select





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About the Author

The author, a dual PhD, completed his PhD in management from Central University of Nicaragua (UCN) and Azteca University, Mexico. He is certified in ‘Improving Business through a Culture of Health’ from Harvard Business School, ‘Social Psychology’ from Wesleyan University, US and ‘Leadership Development’ from , and Japan Management Association. He is an award-winning author.

His book The Life of Y: Engaging Millennials as Employees and Consumers (SAGE Publications) recently won the first prize at the DMA-NTPC Management Book Awards.


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